Most, if not all prepaid phone cards and pay as you go long distance phone services use VoIP to keep their costs at a minimum. Cost is kept at a minimum with ease of automation inherent in such systems and allows for quick and easy integration into billing and other back end applications. This concept is seeping into the mobile side as well.

You may have seen many such companies come and go, but Red Pocket Mobile has consistently been successful by catering to the Asian American community. Joshua Gordon, COO at Red Pocket Mobile says, “Our question was how to provide a compelling value proposition to set us apart… We found the answer in low cost international calling through Chinese-character handsets, with no long-distance charge. Customers can also use the long-distance account as a ‘calling card’ from a public phone.”

Red Pocket Mobile is the only US mobile operator to offer mobile handsets with Chinese menus and testing capabilities. The trick to success was providing a simple to use integrated experience to the customer in a niche market.