If you’ve worked with VoIP, then you already know the tremendous savings you can enjoy. There are numerous companies, campuses and organizations that have enjoyed tremendous cost savings, boost in productivity and even entered new markets because of this technology.

A huge cost saving and productivity boost can be gained by integrating your CRM system with your phone system. This is especially true, if not a requirement for any call center. Now you can automate processes that you had to perform manually and eliminate procedures that were prone to human error. For example, a customer calls in to a call center, the customer caller ID is logged and matched up with CRM system that automatically pulls up account information. The call center agent types in the details of the call without having to hunt for customer specific information as it’s already on the screen.

Think about the up-sell potential if you can see past order history immediately as you pickup a call from a customer, you can also convert disgruntled customers to loyal ones by taking care of issues they’ve called about in the past. A simple thing like wishing someone a happy birthday can go a long way, only if your phone system is integrated with your CRM system.

Almost all VoIP phone system allow simple integration with CRM systems. These phone systems make calls to the CRM system via simple URL requests, which means integration is easy and you can connect with almost any modern  CRM system. Saleforce.com even allows integration with Skype!